Posts Tagged 'Marketing'

Are men more positive?

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According to a property based survey by the Halifax, reported in the Independent

Men appear to be more confident about the prospects for the housing market – 42% of them predict that house prices will increase over the next year, while only 36% of women share that level of confidence. 58% of men go on to think that it is a good time to ...

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Is there a right question? A right answer?

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I was at a recent Ecademy Black Star Boardroom with fellow successful business people and entrepreneurs. Boardrooms provide a supportive environment where you can raise business questions, challenges or new ideas and get help through questioning from your co-board members.

As part of the process I asked a series of questions and a colleague turned to me after the meeting and asked me the question – was there a right answer or a right question?

I think that’s a really interesting philosophical ...

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Curly or straight – is branding important

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My hair is both a blessing and a bind. It is curly and I am very grateful for that. Over the years it has saved me thousands of pounds in either straighteners or perms depending on current fashion. But I had also become complacent and boring as I always went to the same hairdresser for the same cut and highlights.

Time for a change – a new year and all that. So taking the advice of a friend I visited her ...

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Is Presentation or Content more important in marketing?

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I have been really aware lately just how much effort some companies are putting into the presentation of their sales offer and wondered whether the presentation or the content was more important. I know that while I am attracted by presentation if the content fails to meet expectation then I am quite unforgiving, compared to a service for which I had no expectations.

We met up with my daughter at her university in Kingston at the weekend and decided to ...

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Complaining or just telling it how it is?

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After last week’s article on gratitude and saying thank you – it seems ironic that this week I might be seen to be complaining. Maybe everyone is having a summer customer service survey, maybe it’s the impact of the recession getting everyone to look more closely at the service they offer?

First I received a letter from RBS advising me of a forthcoming survey and asking would I take part. The Director introduced himself and made a point of saying customer ...

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