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	<title>ThePropertyMermaid.com</title>
	<link>http://thepropertymermaid.com/blog</link>
	<description>Property investment and scuba diving are my passion</description>
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		<title>Curly or straight – is branding important</title>
		<description><![CDATA[My hair is both a blessing and a bind. It is curly and I am very grateful for that. Over the years it has saved me thousands of pounds in either straighteners or perms depending on current fashion. But I had also become complacent and boring as I always went to the same hairdresser for [...]]]></description>
		<link>http://thepropertymermaid.com/blog/branding</link>
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		<title>Is Presentation or Content more important in marketing?</title>
		<description><![CDATA[I have been really aware lately just how much effort some companies are putting into the presentation of their sales offer and wondered whether the presentation or the content was more important. I know that while I am attracted by presentation if the content fails to meet expectation then I am quite unforgiving, compared to [...]]]></description>
		<link>http://thepropertymermaid.com/blog/important-marketing</link>
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		<title>How responsible are you?</title>
		<description><![CDATA[I live off a busy main road and periodically there are bad crashes as people take the corners too fast – so we get used to the road being closed. Last week I was on my way out to post some of my books [insert OPM book link] for an Amazon order when I realised [...]]]></description>
		<link>http://thepropertymermaid.com/blog/how-responsible-are-you</link>
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		<title>The “Straddle”…really?</title>
		<description><![CDATA[What started as a sensible article in the Evening Standard had my blood boiling within paragraphs … Top tips for cashing in on austerity should have been a hint. Last week the calls were for Goodwin to be stripped of his peerage, Hester stripped of his bonus and now the papers are promoting schemes and [...]]]></description>
		<link>http://thepropertymermaid.com/blog/the-straddle</link>
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		<title>SWAP rate v Base Rate</title>
		<description><![CDATA[Fascinating point made in the Evening Standard paper on Tuesday 31st Jan. Lucy Tobin the journalist was recommending that home buyers should lock in the cheap rates now on the personal mortgages. While the Bank of England Rate may well stay low for the next 12-18 months – the money they lend to us is [...]]]></description>
		<link>http://thepropertymermaid.com/blog/swap-rate-v-base-rate</link>
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		<title>What you do today will change what you CAN do forever &#8230;.</title>
		<description><![CDATA[My name is Vicki and I am often called The Property Mermaid because of my dual passions of scuba diving and buying the stinky houses that provide the cash flow to give me the lifestyle I love. I don&#8217;t have to work &#8211; I do because I love it &#8211; I enjoy everyday. Over the [...]]]></description>
		<link>http://thepropertymermaid.com/blog/274</link>
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		<title>Retail sales fall as shops stay closed</title>
		<description><![CDATA[Am I a grumpy old woman or just seeing and stating the obvious here? Economic times are hard, retail shops were already facing the onslaught of online shopping, now with the economy in decline and disposable income for many reduced …. So why was I left outside Holland and Barratt yesterday waiting for the store [...]]]></description>
		<link>http://thepropertymermaid.com/blog/retail-sales</link>
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		<title>Banking bonuses – the red herring</title>
		<description><![CDATA[Apart from the fact that Stephen Hester of RBS turned down his bonus a week too late to actually make a positive statement about banking – we are all focused on the wrong thing as usual. The real story is that changes are happening in our banking sector, jobs are being lost, however that is [...]]]></description>
		<link>http://thepropertymermaid.com/blog/red-herring</link>
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		<title>Opportunities missed?</title>
		<description><![CDATA[If anything, I struggle with opportunity overload and have to work hard at remaining focused, but a phone call on Tuesday was definitely an opportunity to be grabbed with both hands. A couple of years ago Bob bought me membership to the Historic Royal Palaces (Hampton Court, Tower of London, Kensington, Kew and Mansion House). [...]]]></description>
		<link>http://thepropertymermaid.com/blog/opportunities-missed</link>
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		<title>How hard can it be to get a tree?</title>
		<description><![CDATA[I wanted a tree with a root this year. Surely it would hold its pine needles better, then I could plant it in the woods somewhere, afterwards. 3 B&#38;Q, 2 Sainsburys, 1 Tesco and a garden centre later I surrendered and bought a tree that had been cut. It was dark, cold and not feeling [...]]]></description>
		<link>http://thepropertymermaid.com/blog/how-hard-can-it-be-to-get-a-tree</link>
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